Verti is a digital spin-off of the MAPFRE Group, launched in 2011 as an innovation lab for the insurance sector. It operates 100% online with a strong focus on efficiency and personalized services. Its model has been exported internationally, and it has developed pioneering solutions such as MOVERTI, the first multimodal insurance product.
I worked as an Innovation Consultant, addressing the strategic challenge of transforming Verti into a WhatsApp-first insurance company by leveraging advances in Generative Artificial Intelligence
